Dani Ribas (Sonar Cultural Consultoria) has a PhD in Sociology from UNICAMP, and from her thesis she created the ID_MUSIQUE method – Fanbase beyond the algorithm, which in 2021 won the FFC Business Innovation award. In 2022 she was a guest mentor at WOMEX, and won the WME award in the Professional of the Year category. In 2023 she won the Music Professionals Award in the Research Project: Techs, Algorithms and Audience Segmentation category. She was a consultant for UNESCO and Mercosul Cultural, a researcher for CPF-SESC SP, research director for DATA SIM and did research into the Creative Economy for IPEA. She teaches music business at various institutions, collaborates with Mídia Ninja, and is a music career planning and management consultant based on data analysis and audience behaviour trends.