Mother. With a Bachelor degree in Political Science from UAB (Universitat Autònoma de Barcelona), 13 years ago I realized I was working for the dark side (a Bank) and needed a life-changing move. To accomplish that, I studied the Master Degree in Music Business from Universitat Pompeu Fabra that turned 180º my professional career. I have been working at Sala Apolo for over 12 years, one of the most iconic venues in Europe, managing the teams that pump the DNA of the venue (Programming, Production and Comms). I also develop and implement new projects (artistic, digital, audiovisual) that add value to the brand, pushing it forward to new ways of thinking live music. Board member of ASACC (Catalan Music Venue Ass), guest teacher at several Business Schools and speaker.