Felippe Llerena is an entrepreneur in the world of music and especially in the field of recorded music. He is an experienced, multicultural negotiator with extensive practical experience in the field of digital music distribution. Creator of Natasha Records in the 1990s, in 2000 he founded iMusica, the first legalised digital music management company in Latin America. At the head of Nikita Music, he opened his digital distribution company in 2012 and has been working with Brazilian collections and labels and with artists from all over Brazil. Always looking for business opportunities as an investor, he is focused on identifying and developing new business opportunities in the creative industry. In April 2024 he became president of ABMI (Brazilian Association of Independent Music) – an organisation that represents the interests of Brazilian independent labels and speaks on behalf of independent music.