Suzana Cohen is a trends consultant, researcher and professor. She has over 10 years of experience in Trends Research and Analysis, Marketing and Digital Communications. Suzana has provided trends research and marketing services for different industries, in Portugal and abroad, such as Automotive, Law, Mining, Food Retail, Fashion, Education, Beauty, Tourism, Startups, among others. Currently, she is a Consultant/Founder of The Sighthound and the Principle Investigator of the Trends and Culture Management Lab (at FLUL / University of Lisbon). She has permanently linked her professional trends and marketing career with higher education teaching, mentoring and research. She is a speaker at conferences and an author of papers and book chapters on topics related to Trend Studies and Media in the online age. Suzana Cohen holds a PhD in Communications and Culture (Technology Trends), a Master’s Degree in Linguistics (Online Discourse) and BA in Communications (Advertising).