HOW TO TURN FANS INTO SUPER-FANS? CAREER STRATEGIES AND COMMUNICATION WITH THE PUBLIC

Friday, 27 September11h00 - 12h30Sala das Bailarinas OFICINA / WORKSHOP

Target audience: Artists and professionals from the music and cultural sector

Description:
These days, it’s not enough to have fans – it’s essential to turn them into superfans. This workshop explores how the music industry is adapting its strategies to create a more loyal and engaged fan base, with a special focus on marketing potential. For independent artists, this involves more than promoting official products and analyzing marketing metrics. It requires a deep understanding of the audience’s desires and interests. Dani Ribas, PhD in Sociology of Culture, will present a practical tool that works like a manual algorithm to identify and understand audience aspirations.

Objectives:

  • To explore the music industry’s current strategies for turning fans into superfans.
  • Understand the importance of a cultural approach to captivating audiences.
  • Learn how to use a practical tool to identify audience desires and interests.
  • Develop creative strategies to improve communication and engagement with fans.

Note: Participation based on space availability.

Language: Portuguese| Simultaneous Live Subtitles: English

Topic: Music Industry

Artists / Speakers at this event
Dani Ribas (BR)
Dani Ribas (Sonar Cultural Consultoria) é Doutora em Sociologia pela UNICAMP, e a partir de...

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