Artists spend a huge amount of time connecting with their fans and promoting their music online, particularly on social media. Meanwhile, the number of outlets artists can communicate on has multiplied (streaming platforms, concerts etc…) yet the amount of time available to do so has not.

The question today is: does it work? And how can they be sure it’s not just a waste of time? In this masterclass, Emily Gonneau will help artists effectively promote their music by laying out the key data they should be looking at to understand who their fans are, and giving them straightforward practical advice on how to leverage their efforts with a strong Direct To Fan focus.