Annabella joined the UK’s Music Managers Forum in January 2016. MMF is the world’s largest professional community of music managers with over 1500 members based in the UK with global businesses and a wider network of managers in the USA. The MMF campaigns for a fairer, more transparent music industry which operates in the interest of artists and their fans. Annabella writes a well-read and often quoted series of articles published on Medium about the issues impacting artists in the streaming area. She is regularly asked to comment in the music press and on national TV on music debates such as lump sum payments and major label deals. In 2021 Annabella launched the LetTheMusicMove campaign supported by internationally successful artists including Little Mix, Olly Murs, Annie Lennox and James, highlighting the barriers and costs that Brexit has caused for artists touring Europe and calling on the UK Government to reopen negotiations to address these. The MMF UK has published the respected Dissecting the Digital Dollar series of 7 reports calling for greater transparency in the music industry to ensure artists are fairly paid in the digital age which has informed the recent Parliament enquiry into the Economics of Streaming and influenced the future direction of Government enquiry. The latest MMF publications in this series have focused on artists’ access to their fan data (and the money it generates) and on the Song Royalties going missing in the streaming supply chains as they pass around the world through CMOs and sub-publishers. Last year published the Managers Guide to AI on how the managers can help safeguard their artist music and image rights to ensure consent, control and compensation. Most recently the MMF has published two groundbreaking reports into the changing business models in Music Management entitled Managing Expectations and a deep-dive report in December 2021 into Writer & Producer Managers.