Tiago Sigorelho is an inventor of ideas. Graduated in business communication, he has been closely involved in brand management, both at Vodafone, where he started working at the age of 22, and at PT, where he became Director of Brand Strategy, with responsibilities for national and international brands and market studies of the group. He left in 2013 with a desire to create culture for everyone. He is the founder of the Generator and chairman of the board since its creation. In recent years, he has devoted an important part of his time to strengthening the links between culture and education, as well as developing systematic information collection systems on culture that allow him to support artists, cultural agents and political and business decision-makers.