Katarina Becic (DE)
Following her passion for music, technology and communications, Katarina moved from London to Berlin four years ago. In her role as a Head of Social Channels at Ableton (leading manufacturer of software and hardware for music production), she managed to merge these three passions. Besides leading Ableton’s social media strategy, she also worked as a Communications Manager for Loop, Ableton’s annual summit for music makers. Lastly, she leads a project aimed at bringing more women into music production, and as part of this project she participates as an innovator and ambassador of the Keychange initiative which empowers women to transform the future of music. Before Ableton, she worked for seven years at Google in London and San Francisco where she gained majority of her experience in digital and content marketing advising major global brands on their Youtube and Google presence.