Jwana has 20 years of experience in the entertainment business. First working as record label between Lisbon and London. For 10 years was head of booking and talent in Música no Coração, managing bookings for some of the major festivals in Portugal. Since 2017 has been fully dedicated to social impact, bringing to Portugal the Social Good Summit, of the United Nations, and also founding the non-profit It’s About Impact. In 2022 was co-founder of Access Lab.