Craig is the Founding Editor of Bido Lito! – The Liverpool Music Magazine. Over 106 issue, the magazine has established itself as the voice of new music on Merseyside. The magazine also runs a vibrant and successful creative agency, working with clients such as Adidas, Nike and Red Bull.

In addition to this, Craig is a co-founder of Liverpool International Festival Of Psychedelia, which was named ‘Best Small Festival’ at the 2015 NME Awards and is the largest festival of its kind in Europe.

In recent years, Craig has been central to the development of local music policy – publishing ‘Liverpool, Music City?’ in 2017. This led to the establishment of the Liverpool City Region Music Board, on which Craig is a founding member.

In 2019 Craig founded and presented the first Future Yard Festival. The longterm plan for Future Yard is to establish a community music venue, bringing about positive social and economic change in Birkenhead, as well as addressing some of the central challenges facing the modern music industry.