Alessandra Di Caro is a communication manager based in Milan and co-founder of Butik, a brand new start-up with the aims to promote music tourism in Italy. Butik is a communication agency that aims to internationalize italian music festivals promoting local culture, food and traditions, creating projects with brands and institutions. Alessandra has 8 years experience as digital and strategic planner working for the leading media agencies in Italy, with a strong expertise in building communication strategies, data analysis, and research projects. Since January 2016 she’s the communication responsible for Italian Music Festival, a network to promote the best Italian Festivals creating synergies between them.