The streaming economy

Friday, 27 March13h45 - 14h45Main Hall - Palacete dos Marqueses do Pombal Talk

12 years in, the streaming global markets are now dominating the music industry more than ever before: in a report by the IFPI, streaming revenue account by almost half of global revenue. But, while the success of this market is undeniable, it is also true that there is a slowdown in overall global streaming revenue growth, which means new challenges for these services. On the other hand, the streaming market is becoming even more complex by the day, which might be a challenge for artists to maximize their streaming revenues.

How will the streaming market maintain this growth momentum? What changes and models should be thought out according to the needs of the artists?