The changing audience for live music – before during and after the pandemic with The Audience Agency

Thursday, 16 September10h00 - 11h30EGEAC Room 1 - Hub Criativo do Beato Masterclass

In this masterclass we will look at research into music audiences and of the cultural sector more widely. Jonathan Goodacre, Senior Consultant at The Audience Agency in the UK will provide insight into the trends of recent times, especially in the last two years, given the impact of Covid-19 and its associated aspects. In this overview, he will report on The Audience Agency’s own recent research as well as other international studies, explaining what it means for our work as promoters, organisers, marketers and creators.