Sowing the Seeds of Change: How can the music industry prepare for a more resilient future?

Friday, 29 September14h00 - 16h00Lab 1 - Hub Criativo do Beato Music IndustryWorkshop

Seeds of Change are niche initiatives with a high transformative potential. In this workshop, we want to find out where those initiatives can be found, and how to help them amplify their impact to transform the music sector towards a more sustainable and resilient future.

About the workshop:

Together with a mix of music sector representatives, academics and policy makers, we will start this session with a workshop on the X-curve; a model that helps to explore pathways towards this desired future. In this part we will explore how to deal with chaos & conflict that arise when change occurs, and we will look into how new ideas emerge. We will discuss how old structures can be phased out, and how to strengthen the new ideas and structures we find important.

In the second part of the workshop, we will focus on finding initiatives that can contribute to this transformation: the Seeds of Change. Change takes place in the niches of a system. The music sector is no different. Niches are where new genres emerge, new business models arise, and new ideas come to flourish. It are places for experiment, the environment is less commercially competitive, and the formal bonds are looser. By mapping the Seeds and discussing strategies to amplify their impact, we hope this workshop contributes a little bit to a healthier music sector.

The workshop will be kicked off by a short lecture by Frank Kimenai, music ecosystem researcher at the Erasmus University in Rotterdam, on how the music sector acts as an ecosystem, and how ecological principles can help create a more sustainable and resilient future for the sector.