Podcasts as marketing tools

Thursday, 26 March14h00 - 15h00Talks Room 1 - Palacete dos Marqueses do Pombal Talk

A prominent trend in the past year, podcasts are important vehicles for the creation of micro-communities of fans, creating connections between those who listen and those who speak. The music industry is investing more and more in this format, which leads us to understand the importance of podcasts as music marketing tools.