Live touring A.C: challenges and strategies

Resuming live touring has imposed new challenges for artists’ booking and promotion, especially in smaller music markets. Where to start? What strategies are being put into action to return to the stages? What are the main challenges for agents and promoters? A panel of agents, managers and promoters discuss the challenges and strategies for live touring A.C as well as the sustainability of the agent and promotor’s business model in small music markets.