How music festivals became such a big business

Thursday, 26 March12h00 - 13h30Main Hall - Palacete dos Marqueses do Pombal Talk

There have never been so many music festivals as there is today. The multiplication of these events and the growing competitiveness of the sector obliges the major music festivals to rethink their relationship with the audience and the approach to artistic programming, which is pressured by the sale of tickets. How, then, does a music festival become a business without losing its identity?