Building a successful promotion campaign by Partisan Records

Streaming platforms and digital services have forced us to rethink marketing campaigns to communicate album releases, concerts or tours, relying more than ever on the visual component. What, then, are the strategies that allow you to create successful campaigns?

Theresa Adebiyi, Creative Director from Partisan Records who has previously worked in Ninja Tune, and Ellie Rumbold, product manager from Partisan Records, deconstruct the process of building a successful promotion campaign from envisioning the visuals to building the overall marketing strategy.