Data Analytics: understanding cross-platform performance

Data analytics is not an unknown method for the music industry, but with the rise of music digital consumption, the amount of information available has multiplied significantly. On an extreme level, data has been used to inform creativity and crack new music trends, but an efficient and responsible interpretation of this kind of information can potentiate career development, maximize engagement, reach and overall cross-platform performance, which will lead to more revenues.

In this masterclass, digital music consultant Sammy Andrews will share the necessary tools, methods, and approaches to interpret and understand data and the metrics provided by DSPs in order to enhance cross-platform performance.