Career Strategies and Communication with the Audience

Thursday, 28 September11h00 - 13h00Lab 1 - Hub Criativo do Beato Music IndustryWorkshop

Social media plays a central role in music promotion today. However, how can one establish effective communication with the audience and go beyond digital marketing in such a competitive environment, where reach is determined by algorithms?

This mentoring program will explain how algorithms work, the main microtargeting techniques used by them on digital platforms, and, finally, will teach a practical audience segmentation technique that utilizes qualitative data collected from social media. The objective is to comprehend the audience’s behavior and demand for music so that artistic careers can be developed more strategically.